Northwind Rail: a relaunch with zero downtime

Northwind Rail moved twelve thousand pages to a new site over a single weekend, and no traveller noticed.

The challenge

Timetables, fares and station pages had grown over fifteen years. Search engines and bookmarks pointed at URLs nobody remembered.

What we did

We mapped every old URL to its new home, rehearsed the switch three times and kept an on-call crew ready for the first week.

The result

Zero downtime, no lost rankings and a site the Northwind team now updates every day. Read more case studies or see how our launch support works.